Old-School Marketing Strategies: Still Outperforming Trendy Digital Marketing By Over 300%!

CBM client marketing meeting

In today's fast-paced digital world, marketers are constantly chasing the latest trends and shiny objects. While these tactics can be effective in the short term, they often lack the staying power of tried-and-true strategies.

Here is our powerhouse playbook to six timeless marketing strategies that continue to deliver long-term, reliable revenue:

1. Brand Improvement: The Cornerstone of Success

   1. A strong brand is the foundation of any successful business.

   2. While many focus on increasing ad spend, neglecting brand quality can lead to a loss of customer confidence.

   3. Ensure your brand and website are visually appealing, user-friendly, accurately reflect your business's values, and clearly describes your USP (what makes you better than the competition).

2. Email Marketing: A Timeless Classic

   1. Email marketing has been around for decades and remains the most powerful B2B sales tool.

   2. By incorporating interactive elements and in-email purchasing options, you can further enhance its effectiveness and achieve an impressive return on investment.

3. Strategic Partnerships: The Power of Collaboration

   1. The "I scratch your back, you scratch mine" mentality is a proven business strategy.

   2. Explore opportunities for strategic partnerships with complementary businesses.

   3. Create a "partner with us" page on your website to attract potential collaborators who can send leads your way and vice versa.

   4. Engage downline and network marketing scheduled strategies.

4. Live Events: Building Personal Connections

   1. As Bob Burg famously said, "People do business with people they know, like, and trust."

   2. Local events are still incredible powerful for generating stable business. Whether you are purchasing booth space at larger events or create your own event, there is no better way to know and engage customers and build lasting relationships.

   3. Webinars, live streams, and in-person events provide valuable opportunities to connect with your audience on a personal level and build lasting relationships.

5. Updating Old Content: A Fresh Coat of Paint

   1. Regularly updating your high-performing content can help improve your search engine rankings and drive more traffic.

   2. By refreshing your content with new information, insights, or trends, you can keep it relevant and engaging for your audience.

6. Omnichannel Strategies: Reaching Your Audience Where They Are

   1. With consumers increasingly using multiple devices and platforms, it's essential to have a presence across all channels.

   2. Tailor your content and campaigns to align with the unique requirements of each platform.

   3. To ensure maximum engagement, do not focus on high volume general traffic, instead focus on placement specific content that is geared to customer pain points and solutions

   4. Every marketing strategy and every letter of content must align to your products or services. Never market to or for random traffic.

Ready to take your business to the next level? Schedule a meeting here with the Complete Business Marketing team to discuss the best marketing strategies for your specific needs.