A Guide to Getting Found on Google with SEO and SGE

James Conlin
Aug 6, 2024
2 min read

This article guides you through the basics of Search Engine Optimization (SEO) to improve your website's visibility on Google Search.

What is SEO?

Think of SEO as a bridge connecting your website's content with potential visitors. By following SEO best practices aligned with Google's Search Engine Essentials (SGE), you make it easier for Google's crawlers to understand your site and present it to users searching for relevant information. SGE outlines core principles that Google uses to evaluate websites and determine their ranking in search results.

How long does SEO take to work?

SEO isn't a one-time fix. It's an ongoing process that can take anywhere from 3 to 6 months to show results. Patience is key!

Simple Steps to Boost Your SEO:

- Target achievable keywords: Focus on keywords with lower competition for quicker wins.

- Optimize mid-ranking pages: Give a little boost to pages already ranking between 4th and 10th positions.

- Fix technical issues: Address any technical glitches on your website to improve communication with search engines.

- Clean up low-performing content: Remove or revamp content that doesn't resonate with your audience.

Google's 2024 SEO Starter Guide Highlights:

- Topic-rich links: Use relevant internal links to connect your website's content and enhance user experience.

- Streamlined structure: The revised guide focuses on a clear and concise approach to SEO.

- Sharpened focus: The guide prioritizes core SEO principles for better understanding.

- Quality over quantity: Focus on creating high-quality content that adheres to Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.

- Unified visuals: A consistent visual design builds trust and enhances user experience.

SEO is a marathon, not a sprint.

Be prepared to adapt and experiment with different SEO strategies. By following these tips, learning from your results, and adhering to Google's SGE, you can gradually improve your website's ranking and reach a wider audience.